Entering a new marketplace
Which markets, products and operating models offer a commercially viable opportunity?
Amazon & Marketplace Growth Advisory
Marketplace growth,
from strategy
to execution.
Your Growth. Our Expertise.
eGrowth helps brands launch, operate and scale marketplace businesses across the Middle East, Europe and beyond — combining senior commercial expertise with hands-on execution.
Dubai-based. Working across international markets.
Founder-led. Commercially focused.
Commercial experience behind every engagement.
eGrowth is a Dubai-based marketplace growth consultancy helping brands launch, scale and optimize their businesses across international marketplaces.
Founded by Murat Türkmen, a former Amazon marketplace expansion professional, eGrowth brings firsthand experience in marketplace operations, international expansion and commercial growth.
We work directly with brands, manufacturers and distributors to develop commercially sound strategies and turn them into practical execution — from entering new markets to improving the performance of established marketplace businesses.
Our approach is founder-led, commercially focused and tailored to each client's objectives.
Amazon marketplace experience
Commercial and operational experience from previous roles at Amazon.
International expansion
Experience working across multiple marketplace environments and international markets.
Senior-level involvement
Direct access to the founder for strategy, priorities and execution oversight.
Problems we solve
Growth opportunities are clear. Execution is often the challenge.
Scaling an existing business
How can revenue grow without sacrificing advertising efficiency or margins?
Managing complexity
How do we coordinate content, pricing, logistics, advertising and marketplace operations?
Building internal capability
How do we establish commercial ownership, processes and reporting without immediately hiring a full team?
Three core services
Senior marketplace expertise, from strategy to execution.
01
Marketplace Diagnostic & Strategy
Understand the opportunity. Build the right plan.
Evaluate the commercial potential of a marketplace or identify opportunities within an existing business before committing resources.
- Account and category assessment
- Market and competitor analysis
- SKU and assortment prioritization
- Pricing and unit economics
Commercial assessment, Agreed priorities, A practical execution roadmap.
Explore this service02
Launch & Growth Management
From marketplace launch to sustainable growth.
Hands-on support to establish marketplace operations, improve performance and translate commercial strategy into measurable execution.
- Marketplace launch preparation
- Account and product listing setup
- Content and SEO optimization
- Advertising strategy and management
An actionable operating plan, Performance tracking, Ongoing optimization against the agreed scope.
Explore this service03
Fractional Marketplace Leadership
Senior commercial ownership for multi-marketplace expansion, turnaround situations or interim leadership gaps.
Commercial leadership for brands that need experienced ownership of their marketplace channel, expansion plans or operational turnaround.
- Commercial strategy and prioritization
- Marketplace P&L oversight
- Revenue and profitability planning
- Forecasting and KPI management
Senior commercial oversight, Clear accountability, Disciplined execution priorities.
Explore this serviceSpecialist support, when needed.
- Marketplace account and content setup
- Cross-border logistics coordination
- Market-entry tax and compliance coordination
- Marketplace analytics and reporting
- Relevant software and workflow optimization
Regulated, legal, tax and specialist operational services are provided through appropriately qualified external partners where applicable.
Selected experience
Selected marketplace experience.
Examples of commercial work from previous professional roles and independent engagements. Client identities are withheld where appropriate.
Grocery
Marketplace performance and assortment
Work focused on Buy Box availability and assortment decisions, including product bundles and slower-moving inventory.
Beauty
International marketplace launch
Work included product launches across the UAE, Saudi Arabia and Turkey, with market-entry, logistics, tax and compliance coordination through partners.
Crypto wallet
Advertising and operational improvement
Work included seller approvals, marketplace expansion, advertising structure and logistics improvements.
How we work
A clear process. Practical outcomes.
01
Discover
Understand the business, current performance, commercial ambitions and operating constraints.
02
Diagnose
Evaluate opportunities, risks, unit economics and execution priorities.
03
Plan
Define target markets, commercial objectives, responsibilities and a practical roadmap.
04
Execute & Optimize
Implement the agreed scope, monitor performance and adjust priorities based on results.
Engagements are tailored to the needs of the business. Clients can start with an assessment, a defined project or ongoing marketplace leadership.
Why eGrowth
Commercial thinking. Hands-on execution.
01
Senior expertise, directly involved
Work directly with an experienced marketplace professional rather than being handed over to a junior account team.
02
Commercial performance first
Focus on revenue quality, margin, operating efficiency and sustainable growth — not just advertising metrics.
03
Strategy connected to operations
Recommendations consider the real-world challenges of assortment, logistics, pricing, content and marketplace operations.
04
Flexible engagement
Engagement models are built around actual needs, from a specific commercial assessment to ongoing leadership.
About eGrowth
Murat Türkmen
Founder, eGrowth · Dubai
Former Amazon marketplace expansion and commercial growth professional.
Murat Türkmen founded eGrowth to help brands navigate the commercial and operational challenges of growing on Amazon and international marketplaces.
His background includes marketplace expansion and business development at Amazon, with experience spanning international seller growth, cross-border operations and commercial performance across European and Middle Eastern markets.
Through eGrowth, Murat brings senior commercial thinking together with a hands-on approach to marketplace strategy, launch and growth management.
15+ years of broader commercial and e-commerce experience. Working in English, German and Turkish.
eGrowth on LinkedInStart a conversation
Let’s explore your next growth opportunity.
A focused 20-minute conversation to understand your business, identify priorities and assess where eGrowth can add value.
What we’ll discuss
- Your business and current marketplace position
- Growth ambitions and operational challenges
- Relevant opportunities and constraints
- Whether an engagement makes sense
Dubai · Working across MENA, Europe & the USA